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AVIATIONWEEK AD SPECS

Ad Specs Information

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ALL UNITS STANDARD MOBILE HIGH IMPACT VIDEO NEWSLETTER
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AVAILABLE UNITS
  • LEADERBOARD

    STANDARD, MOBILE

    FEATURES

    • Placed above the fold
    • High viewability
    • Can serve as a rich media unit

    AD SPECIFICATIONS

    Desktop Sizes:
    728×90

    Mobile Sizes:
    320x50

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max Size:
    200KB

    Looping:
    3 times

    Animation Length:
    15-20 seconds

    Additional information:
    Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume.

    More Brand-Specific Information
  • RECTANGLE

    STANDARD, MOBILE

    FEATURES

    • High demand and strong performing ad unit
    • Widely used across all devices
    • Can serve as a rich media unit

    AD SPECIFICATIONS

    Sizes:
    300×250

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag and In-Banner Video

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max Size:
    200KB

    Looping:
    3 times

    Animation Length:
    15-20 seconds

    Additional information:
    Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume.

    More Brand-Specific Information
  • HALF PAGE

    STANDARD

    FEATURES

    • High visibility and strong performing ad unit
    • Prime real estate alongside editorial content
    • A desktop / tablet display ad

    AD SPECIFICATIONS

    Desktop-Only Banner:
    300x600

    Acceptable Formats:
    GIF, PNG, JPG, Rich Media, 3rd party tags.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max Size:
    200KB

    Looping:
    3 times

    Animation Length:
    15-20 seconds

    Additional information:
    Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume.

    More Brand-Specific Information
  • SKIN

    HIGH IMPACT

    FEATURES

    • Offers advertisers the opportunity to brand around a web site by leveraging traditionally unused portions of the page
    • Covers the left and right rails on a page (rails must be “clickable”)

    AD SPECIFICATIONS

    * BRAND-SPECIFIC SPECIFICATION APPLY

    Skin Template Download

    Acceptable Formats:
    JPEG

    Artboard/Canvas Dimensions:
    1920x1080 & 1346x925; center content will remain completely blank, artwork sits on either side.

    Dimensions are different per brand/website, so please contact an Aviation representative for a template and/or a Photoshop PSD file for reference.

    Materials Due:
    10 business days prior to launch date to ensure testing and customer approval.

    More Brand-Specific Information
  • WELCOME

    HIGH IMPACT, STANDARD

    FEATURES

    • Displays an ad to the user on their first visit and for a specified length of time
    • “Sponsored Introduction” is displayed with a countdown
    • A “continue” link is included to ensure optimal user experience

    AD SPECIFICATIONS

    Desktop Sizes:
    640×480

    Mobile Sizes:
    300x250

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Animation:
    Maximum 15 second loop.

    Max size:
    200KB

    More Brand-Specific Information
  • FLOOR

    HIGH IMPACT

    FEATURES

    • Fixed, adhesion ad unit that stays at the bottom of the browser, remaining in view, even as the page is scrolled
    • Begins collapsed; may be expanded on user-initiated click, showing a larger canvas that can support video and custom content integrations

    AD SPECIFICATIONS

    Sizes:
    1160x90 (collapsed), 1160x410 (optional, expanded size)

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag (not usable for expanding version)

    Client Supplies:
    all creative assets, including designed layouts, and instructions for interactive components such as video. Informa will execute final tag for all Floor ad units.

    Max size:
    200KB

    More Brand-Specific Information
  • IN-ARTICLE VIDEO

    MOBILE, VIDEO

    FEATURES

    • Premium environment for 30 second videos inside article content, for a more focused viewer engagement
    • Plays when visible on user’s screen, pauses when user clicks off-screen; resumes when in view again
    • Audio starts on-click and can be paused by the user
    • Interactive visibility on both desktop and mobile devices

    AD SPECIFICATIONS

    Dimension:
    960x540 (responsive to the page level)

    Max File Size:
    4 mb (VAST/VPAID tag: please ensure the media file within the XML is less than 4 MB.)

    Acceptable Formats:
    .MP4

    Length:
    30 sec video or shorter

    Setting:
    Recommended coded: H.264 & max bitrate: 768kbps

    Aspect Ratio:
    16:9 (4:3 not supported)

    FPS:
    24

    Tags Accepted:
    VAST, VPAID ( Please ensure the media file within the XML is less than 4 MB )

    URL:
    One click-through URL or tracking link (one or the other)

    More Brand-Specific Information
  • BILLBOARD

    HIGH IMPACT

    FEATURES

    • Prime real estate at the top of the website
    • Large ad size is attention grabbing
    • High visibility in desktop environments

    AD SPECIFICATIONS

    Size:
    970x250 (Desktop Only)

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max File Size:
    200KB

    Looping:
    3 times

    Animation Length:
    15-20 seconds

    Additional information:
    Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Rich-media version must be supplied as a 3rd party tag and video no longer than 30 seconds Expandable functionality is not accepted in this ad unit.

    More Brand-Specific Information
  • Pushdown

    High Impact

    FEATURES

    • Full rich media interactivity
    • User initiated expanding canvas allows for extended viewability of videos, photos, animations, etc.
    • Seamlessly retracts after the user opts to close the ad.

    AD SPECIFICATIONS

    Sizes:
    970×90 (Initial), 970×415 (expanded)

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max Initial File Load Size:
    200KB; 300KB host-initiated subload

    Additional information:

    Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.

    Animation on initial load should not last more than 15 seconds. Unlimited for user initiated animation.

    Audio/Video must have visible functioning controls (play/pause, mute, stop). Audio muted on initial load. 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video. Additional charges may be applied if production is required.

    More Brand-Specific Information
  • HOMEPAGE TAKEOVER

    HIGH IMPACT

    FEATURES

    • Provides the advertiser ultimate exposure
    • Every ad unit on the homepage will belong to the advertiser and prevent the competition from showing at the same time
    • Advertiser may choose which ad positions to use, but highest exposure is gained when a brand is seen throughout all ad spots

    AD SPECIFICATIONS

    Sizes:
    728x90, 320x50, 300x250 and and Skin

    Acceptable Formats:
    JPG, PNG, GIF, HTML5, 3rd party tag

    Max File Size:
    200KB each

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    More Brand-Specific Information
  • IN-BANNER VIDEO

    MOBILE, VIDEO

    FEATURES

    • Highly engaging viewability format for video content
    • Rich media ads allow video to play within traditional ads
    • VAST compliant

    AD SPECIFICATIONS

    Format:
    Third-party tag (any file format may be hosted on your end, but we will need to be provided a Javascipt tag).

    Size:
    Initial Javscript host-initiated subload of 140 kb; third-party hosted file load of 20mb or less (preferably less to conserve on load time so the video is not overlooked by users)

    Video:
    Can begin playing at load, but audio must be off. User controls (pause, stop, play) must be visible on mouse-over. If the video does not start automatically, the audio can begin with the user-click of the Play button.

    Audio:
    Off at start and user-initiated by a clickable mute button.

    Length:
    Preferably 15-30 seconds, 60 seconds max.

    More Brand-Specific Information
  • E-NEWSLETTER

    NEWSLETTER

    FEATURES

    • Premium ad visibility within newsletter editorial content
    • Instant advertising opportunity delivered to users via email
    • Targeted to market / brand specific subscribers

    AD SPECIFICATIONS

    * BRAND-SPECIFIC AD SIZE SPECIFICATIONS APPLY

    Banner Ad Sizes:
    300x250 & 728x90

    Ad Paragraph:
    Outside the Banner (50 words maximum)

    Max File Size:
    200KB

    Looping
    3 times (GIF)

    Frames
    4 (GIF)

    Animation length:
    15-20 seconds

    Max FPS (frames per second):
    18

    Acceptable Formats:
    JPG, Anitmated GIF or GIF (third-party tags and 1x1 tracking pixels not currently accepted)

    URL:
    One click-through URL or tracking link (one or the other)

    Note:
    Outlook users may not see animated GIFS; if an animated GIF is preferred, it is recommended that the first frame of the animation be a stand-alone or call-to-action frame.

    More Brand-Specific Information
  • Audience Extension

    STANDARD

    FEATURES

    • Extends the reach of your message via display, social, native, audio and video advertising
    • Uses first-party data to reach your known audience wherever they’re consuming digital media
    • Maximizes your reach by advertising across a broad range of websites

    AD SPECIFICATIONS

    * AD MATERIAL SPECIFICATIONS VARY

    Note:
    Please refer to the Audience Extension specification document for full, individual product details.

    Audience Extension Link::
    https://www.coegipartners.com/creative-specs

    More Brand-Specific Information