FEATURES
- Highly engaging viewability format for video content
- Rich media ads allow video to play within traditional ads
- VAST compliant
AD SPECIFICATIONS
Format:
Third-party tag (any file format may be hosted on your end, but we will need to be provided a Javascipt tag).
Size:
Initial Javscript host-initiated subload of 140 kb; third-party hosted file load of 20mb or less (preferably less to
conserve on load time so the video is not overlooked by users)
Video:
Can begin playing at load, but audio must be off. User controls (pause, stop, play) must be visible on
mouse-over. If the video does not start automatically, the audio can begin with the user-click of the Play button.
Audio:
Off at start and user-initiated by a clickable mute button.
Length:
Preferably 15-30 seconds, 60 seconds max.
Brand-specific specifications may apply. Please contact your Informa Representative for detailed specifications and delivery instructions.