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Ad Specs Information

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ALL UNITS STANDARD MOBILE HIGH IMPACT NATIVE VIDEO NEWSLETTER
  • Standard,Mobile
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  • High Impact
  • Native
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  • Standard
AVAILABLE UNITS
  • LEADERBOARD

    STANDARD, MOBILE

    FEATURES

    • Placed above the fold
    • High viewability
    • Can serve as a rich media unit

    AD SPECIFICATIONS

    Desktop Sizes:
    728×90

    Mobile Sizes:
    320x50

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max size:
    200KB

    More Brand-Specific Information
  • RECTANGLE

    STANDARD, MOBILE

    FEATURES

    • High demand and strong performing ad unit
    • Widely used across all devices
    • Can serve as a rich media unit

    AD SPECIFICATIONS

    Sizes:
    300×250

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media and 3rd party tag

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max size:
    200KB

    More Brand-Specific Information
  • HALF PAGE

    STANDARD

    FEATURES

    • High visibility and strong performing ad unit
    • Prime real estate alongside editorial content
    • A desktop / tablet display ad

    AD SPECIFICATIONS

    Desktop-Only Banner:
    300x600

    Acceptable Formats:
    GIF, PNG, JPG, Animated GIF, 3rd party tags.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max size:
    200KB

    More Brand-Specific Information
  • WELCOME

    STANDARD, HIGH IMPACT

    FEATURES

    • Displays an ad to the user on their first visit and for a specified length of time
    • “Sponsored Introduction” is displayed with a countdown
    • A “continue” link is included to ensure optimal user experience

    AD SPECIFICATIONS

    Desktop Sizes:
    640×480

    Mobile Sizes:
    300x416

    Acceptable Formats:
    GIF, JPEG, Iframe, 3rd party tag.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Animation:
    Maximum 15 second loop.

    Max size:
    200KB

    More Brand-Specific Information
  • FLOOR

    HIGH IMPACT

    FEATURES

    • Fixed, adhesion ad unit that stays at the bottom of the browser, remaining in view, even as the page is scrolled
    • Begins collapsed; may be expanded on user-initiated click, showing a larger canvas that can support video and custom content integrations
    • Mobile floor ad is served as a Mobile Adhesion

    AD SPECIFICATIONS

    Sizes:
    1200x90 (collapsed), 1200x410 (optional, expanded size)

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag (not usable for expanding version)

    Client Supplies:
    all creative assets, including designed layouts, and instructions for interactive components such as video. Informa will execute final tag for all Floor ad units.

    Max size:
    200KB

    More Brand-Specific Information
  • MOBILE ADHESION

    HIGH IMPACT, MOBILE

    FEATURES

    • Remains visible when scrolling
    • Persistent, above the fold ad placements
    • Available in standard banner sizes
    • Clickable hot spots are available

    AD SPECIFICATIONS

    Size:
    320×50

    Acceptable Formats:
    GIF, PNG, JPG, Animated GIF.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max size:
    15KB

    More Brand-Specific Information
  • IN-ARTICLE VIDEO

    MOBILE, VIDEO

    FEATURES

    • Premium environment for 30 second videos inside article content, for a more focused viewer engagement
    • Plays when visible on user’s screen, pauses when user clicks off-screen; resumes when in view again
    • Audio starts on-click and can be paused by the user
    • Interactive visibility on both desktop and mobile devices

    AD SPECIFICATIONS

    Dimension:
    960x540 (responsive to the page level)

    Max File Size:
    4 mb (VAST/VPAID tag: please ensure the media file within the XML is less than 4 MB.)

    Acceptable Formats:
    .MP4

    Length:
    30 sec video or shorter

    Setting:
    Recommended coded: H.264 & max bitrate: 768kbps

    Aspect Ratio:
    16:9 (4:3 not supported)

    FPS:
    24

    Tags Accepted:
    VAST, VPAID ( Please ensure the media file within the XML is less than 4 MB )

    URL:
    One click-through URL or tracking link (one or the other)

    More Brand-Specific Information
  • BILLBOARD

    HIGH IMPACT

    FEATURES

    • Prime real estate at the top of the website
    • Large ad size is attention grabbing
    • High visibility in desktop environments

    AD SPECIFICATIONS

    Size:
    970x250

    Acceptable Formats:
    JPG, PNG, GIF, HTML5, 3rd party tag

    Max File Size:
    200KB

    Note:
    Ad can include an in-banner video; audio off at start and user controls required for play, pause, and volume. Rich-media version must be supplied as a 3rd party tag and video no longer than 30 seconds Expandable functionality is not accepted in this ad unit.

    More Brand-Specific Information
  • NATIVE AD

    NATIVE

    FEATURES

    • Native advertising runs like an ad but looks like an article
    • Used for brand-building and thought-leadership
    • Promotion via prominent content running alongside / between Informa brand-related articles
    • Visibility in multiple positions throughout the website

    AD SPECIFICATIONS

    * BRAND-SPECIFIC AD SIZE SPECIFICATIONS APPLY

    Note:
    While some Native ad positions are sold as part of premium packages, individual positions may be purchased as ""InFeed Native"" positions - see brand-specific profiles for specifications.

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  • E-NEWSLETTER

    NEWSLETTER

    FEATURES

    • Premium ad visibility within newsletter editorial content
    • Instant advertising opportunity delivered to users via email
    • Targeted to market / brand specific subscribers

    AD SPECIFICATIONS

    * BRAND-SPECIFIC AD SIZE SPECIFICATIONS APPLY

    Max File Size:
    200KB

    Acceptable Formats:
    JPG, PNG, or static GIF (third-party tags and 1x1 tracking pixels not currently accepted)

    URL:
    One click-through URL or tracking link (one or the other)

    Note:
    Outlook users cannot see animated GIFS; if an animated GIF is preferred, it is recommended that the first frame of the animation be a stand-alone or call-to-action frame.

    More Brand-Specific Information
  • Audience Extension

    STANDARD

    FEATURES

    • Extends the reach of your message via display, social, native, audio and video advertising
    • Uses first-party data to reach your known audience wherever they’re consuming digital media
    • Maximizes your reach by advertising across a broad range of websites

    AD SPECIFICATIONS

    * AD MATERIAL SPECIFICATIONS VARY

    Note:
    Please refer to the Audience Extension specification document for full, individual product details.

    Audience Extension Link::
    https://www.coegipartners.com/creative-specs

    More Brand-Specific Information