Ad Specs Information

AVAILABLE UNITS

LEADERBOARD
STANDARD, MOBILE
FEATURES
- Placed above the fold
- High viewability
- Can serve as a rich media unit
AD SPECIFICATIONS

Desktop Sizes:
728×90

Mobile Sizes:
320x50

Acceptable Formats:
GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag.

HTML5 as:
3rd party tag, DoubleClick Studio creative, or DCM tag.

Max Size:
200KB

Looping:
3 times

Animation Length:
15-20 seconds

Additional information:
Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume.
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RECTANGLE
STANDARD, MOBILE
FEATURES
- High demand and strong performing ad unit
- Widely used across all devices
- Can serve as a rich media unit
AD SPECIFICATIONS

Sizes:
300×250

Acceptable Formats:
GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag and In-Banner Video

HTML5 as:
3rd party tag, DoubleClick Studio creative, or DCM tag.

Max Size:
200KB

Looping:
3 times

Animation Length:
15-20 seconds

Additional information:
Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume.
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HALF PAGE
STANDARD
FEATURES
- High visibility and strong performing ad unit
- Prime real estate alongside editorial content
- A desktop / tablet display ad
AD SPECIFICATIONS

Desktop-Only Banner:
300x600

Acceptable Formats:
GIF, PNG, JPG, Rich Media, 3rd party tags.

HTML5 as:
3rd party tag, DoubleClick Studio creative, or DCM tag.

Max Size:
200KB

Looping:
3 times

Animation Length:
15-20 seconds

Additional information:
Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume.
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SKIN
HIGH IMPACT
FEATURES
- Offers advertisers the opportunity to brand around a web site by leveraging traditionally unused portions of the page
- Covers the left and right rails on a page (rails must be “clickable”)
AD SPECIFICATIONS

* BRAND-SPECIFIC SPECIFICATION APPLY

Skin Template Download

Download PSD + JPG

Acceptable Formats:
JPEG

Artboard/Canvas Dimensions:
1920x1080 & 1346x925; center content will remain completely blank, artwork sits on either side.

Dimensions are different per brand/website, so please contact an Aviation representative for a template and/or a Photoshop PSD file for reference.

Materials Due:
10 business days prior to launch date to ensure testing and customer approval.
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WELCOME
HIGH IMPACT, STANDARD
FEATURES
- Displays an ad to the user on their first visit and for a specified length of time
- “Sponsored Introduction” is displayed with a countdown
- A “continue” link is included to ensure optimal user experience
AD SPECIFICATIONS

Desktop Sizes:
640×480

Mobile Sizes:
300x250

Acceptable Formats:
GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag.

HTML5 as:
3rd party tag, DoubleClick Studio creative, or DCM tag.

Animation:
Maximum 15 second loop.

Max size:
200KB
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FLOOR
HIGH IMPACT
FEATURES
- Fixed, adhesion ad unit that stays at the bottom of the browser, remaining in view, even as the page is scrolled
- Begins collapsed; may be expanded on user-initiated click, showing a larger canvas that can support video and custom content integrations
AD SPECIFICATIONS

Sizes:
1160x90 (collapsed), 1160x410 (optional, expanded size)

Acceptable Formats:
GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag

HTML5 as:
3rd party tag, DoubleClick Studio creative, or DCM tag (not usable for expanding version)

Client Supplies:
all creative assets, including designed layouts, and instructions for interactive components such as video. Informa will execute final tag for all Floor ad units.

Max size:
200KB
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IN-ARTICLE VIDEO
MOBILE, VIDEO
FEATURES
- Premium environment for 30 second videos inside article content, for a more focused viewer engagement
- Plays when visible on user’s screen, pauses when user clicks off-screen; resumes when in view again
- Audio starts on-click and can be paused by the user
- Interactive visibility on both desktop and mobile devices
AD SPECIFICATIONS

Dimension:
960x540 (responsive to the page level)

Max File Size:
4 mb (VAST/VPAID tag: please ensure the media file within the XML is less than 4 MB.)

Acceptable Formats:
.MP4

Length:
30 sec video or shorter

Setting:
Recommended coded: H.264 & max bitrate: 768kbps

Aspect Ratio:
16:9 (4:3 not supported)

FPS:
24

Tags Accepted:
VAST, VPAID ( Please ensure the media file within the XML is less than 4 MB )

URL:
One click-through URL or tracking link (one or the other)
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BILLBOARD
HIGH IMPACT
FEATURES
- Prime real estate at the top of the website
- Large ad size is attention grabbing
- High visibility in desktop environments
AD SPECIFICATIONS

Size:
970x250 (Desktop Only)

Acceptable Formats:
GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag.

HTML5 as:
3rd party tag, DoubleClick Studio creative, or DCM tag.

Max File Size:
200KB

Looping:
3 times

Animation Length:
15-20 seconds

Additional information:
Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Rich-media version must be supplied as a 3rd party tag and video no longer than 30 seconds Expandable functionality is not accepted in this ad unit.
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Pushdown
High Impact
FEATURES
- Full rich media interactivity
- User initiated expanding canvas allows for extended viewability of videos, photos, animations, etc.
- Seamlessly retracts after the user opts to close the ad.
AD SPECIFICATIONS

Sizes:
970×90 (Initial), 970×415 (expanded)

Acceptable Formats:
GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag

HTML5 as:
3rd party tag, DoubleClick Studio creative, or DCM tag.

Max Initial File Load Size:
200KB; 300KB host-initiated subload

Additional information:

Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.

Animation on initial load should not last more than 15 seconds. Unlimited for user initiated animation.

Audio/Video must have visible functioning controls (play/pause, mute, stop). Audio muted on initial load. 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video. Additional charges may be applied if production is required.
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HOMEPAGE TAKEOVER
HIGH IMPACT
FEATURES
- Provides the advertiser ultimate exposure
- Every ad unit on the homepage will belong to the advertiser and prevent the competition from showing at the same time
- Advertiser may choose which ad positions to use, but highest exposure is gained when a brand is seen throughout all ad spots
AD SPECIFICATIONS

Sizes:
728x90, 320x50, 300x250 and Skin

Acceptable Formats:
JPG, PNG, GIF, HTML5, 3rd party tag

Max File Size:
200KB each

HTML5 as:
3rd party tag, DoubleClick Studio creative, or DCM tag.
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IN-BANNER VIDEO
MOBILE, VIDEO
FEATURES
- Highly engaging viewability format for video content
- Rich media ads allow video to play within traditional ads
- VAST compliant
AD SPECIFICATIONS

Format:
Third-party tag (any file format may be hosted on your end, but we will need to be provided a Javascipt tag).

Size:
Initial Javscript host-initiated subload of 140 kb; third-party hosted file load of 20mb or less (preferably less to conserve on load time so the video is not overlooked by users)

Video:
Can begin playing at load, but audio must be off. User controls (pause, stop, play) must be visible on mouse-over. If the video does not start automatically, the audio can begin with the user-click of the Play button.

Audio:
Off at start and user-initiated by a clickable mute button.

Length:
Preferably 15-30 seconds, 60 seconds max.
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E-NEWSLETTER
NEWSLETTER
FEATURES
- Premium ad visibility within newsletter editorial content
- Instant advertising opportunity delivered to users via email
- Targeted to market / brand specific subscribers
AD SPECIFICATIONS

* BRAND-SPECIFIC AD SIZE SPECIFICATIONS APPLY

Banner Ad Sizes:
300x250

Ad Paragraph:
Outside the Banner (50 words maximum)

Max File Size:
200KB

Looping
3 times (GIF)

Frames
4 (GIF)

Animation length:
15-20 seconds

Max FPS (frames per second):
18

Acceptable Formats:
JPG, Anitmated GIF or GIF (third-party tags and 1x1 tracking pixels not currently accepted)

URL:
One click-through URL or tracking link (one or the other)

Note:
Outlook users may not see animated GIFS; if an animated GIF is preferred, it is recommended that the first frame of the animation be a stand-alone or call-to-action frame.
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Audience Extension
STANDARD
FEATURES
- Extends the reach of your message via display, social, native, audio and video advertising
- Uses first-party data to reach your known audience wherever they’re consuming digital media
- Maximizes your reach by advertising across a broad range of websites
AD SPECIFICATIONS

* AD MATERIAL SPECIFICATIONS VARY

Note:
Please refer to the Audience Extension specification document for full, individual product details.

Audience Extension Link::
https://www.coegipartners.com/creative-specs
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